It allows doctors/clinics to build connections, share discoveries, and develop credibility as thought leaders. Through platforms like Twitter and Facebook, physicians and healthcare providers are able to share relevant health alerts, receive patient feedback, and bolster their brand with a focus on creating trust.

Social media provide Healthcare Professionals with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues.

The major advantages consist of a better relationship between patients, providers and even health policy makers, social support, self-care, the ability to access to more information, information sharing, a greater accessibility to health information commensurate with users’ needs, application of social media for public